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TWP Lab Inc. Team
Both Heaven and Hell look identical. They are both the same banquet hall filled with delicious food. The food is the same in both places. Every guest is given the same very long chopsticks, or spoons, much too long to put food in their mouth. No cheating is allowed. In Hell, no-one can eat the food. In Heaven, all the guests feed each other. This is Heaven and Hell.


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Michael Simon Toon, Founder
MST is a designer, builder. He was Art Director for Sony Music and Columbia Records and Animation Consultant for the Emmy-Award-winning 23D Films, at 21 years-old. Toon’s short films are used by academia around the world, referenced in university text books, research papers, theses, and high school curricula.

michaelsimontoon.com
Luke Apicella, President
Luke is former vice-president of Prudential Impact Investments for almost 20 years, managing a $1 billion sustainability and impact investment portfolio, and teaches sustainable finance at the master's level at Columbia University.

lca.twplab.com
Aret Zelli, Production
Aret is former Operations Supervisor and Account Executive at UPS, responsible for client relations, communication, TWP Lab technical support, procurement, and vendor management.
Joe Hernandez, Production
Joe Hernandez, MFA, has created installations at international art and music festivals, in Mexico City and Hong Kong, as well as Los Angeles. Joe has spent twenty years facilitating installations and has a background in public works construction, including educational institutions and freeway projects. Joe hosts a weekly AI conference at Digital Debris Gallery in Hollywood.
Kevin Davis, Founding Member
Kevin is an early-stage founder of TWP Lab. He currently works at a very famous space agency in Pasadena, and is the drill-operator for a rover currently on Mars.
Paulo von Borries, Production
Paulo is a graphic designer and production artist for print and multimedia of over 30 years, for Aerotek Inc, Alphagraphics, Association of Graphic Communications, Electric Dreams, Urban Outfitters, Hot Topic, Nordstrom, Target,  B&H, Pioneer, World Industries, AEG, and Goldenvoice (Coachella and Stagecoach).
Joel Hogarth, Legal Counsel
Joel is a Cambridge graduate, former counsel for White & Case LLP, partner at Ashurst LLP, partner at O’Melveny & Myers LLP, and Biology classmate with MST :-)